Many shoppers are also incentivized to spend on credit cards to have access to their bank’s reward programs. Globally, credit cards are the second most popular payment method, preferred by over 22% of consumers 3 – although their popularity is beginning to wane as more shoppers switch to digital wallets and Buy Now Pay Later options.Īs credit cards are regulated by compliance standards, they offer both the buyer and seller reassurance that their transactions are secure. Credit CardsĪs an e-commerce merchant, you should be offering your customers payment by credit card as standard. The Best Payment Methods For E-commerce 1. Luckily, we’ve done the research for you…read on for a breakdown of all you need to know about e-commerce payment options. Of course, there are the obvious ones – think credit cards and Paypal – but global spending via “Buy Now Pay Later” services is expected to quadruple between 20 2.Īdd in the fact that international customers’ preferences for payment methods vary from country to country, and it can suddenly seem a little overwhelming knowing which ones to incorporate into your e-commerce checkout. To secure the most sales, you need to ensure your site has capabilities to support those payment methods which are most popular with online consumers.
Yet, if you’re not offering an adequate selection of payment options, you risk losing a vast number of them at the final moment – i.e. the dreaded cart abandonment. By the time your customers have reached the payment stage on your e-commerce site, you’ve already done much of the hard work of engaging them with your brand. If you’re an e-commerce seller, there’s an important statistic you should know: online shoppers are 70% more likely to finalize a purchase if their preferred payment method is displayed as an option at checkout 1.
0 kommentar(er)
